THE FIVE STAGES OF PRODUCTION

Research and Development;
· Research
· Development
· Distribution
· Exhibition
Development of the initial idea is key to perfecting the video. Timelines, treatments, pitch, practicalities, storyboards, cast and camera tests are some of the tasks that are involved in developing the idea further. Pitching our idea to more superior, experienced individuals will help us to create a unique idea, as well as a realistic idea that is possible for our budget and timings. They can also help us with practicalities like camera settings and scenery which we would have found difficult and almost impossible to solve.
A target audience must be established through age, gender, social class and interests. For our pop video, we will most likely be targeting a young generation from 16-24. We will be playing an up tempo song, will current themes and interests of the culture of today. We will try to imitate the conventions of now, to encourage the targeted audience. Other videos will also be looked at for inspiration. Rhianna, Faithless and Justin Timberlake are some of the artists that we would like to incorporate in our film. Their image is what we would like to display. A “divaish”, rebellious attitude through the music and themes that we will be using.

Exhibition and Distribution;
Exhibition of our pop video will be through YouTube for public entertainment and feedback. The responses will help us to establish if we have achieved our target audience. The responses will help us to learn from our mistakes and feel some sense of achievement. For larger scaled pop videos, distribution companies will aim for a larger company e.g MTV or Kiss, depending on who the target audience is. Newspapers and interviews can also help to distribute the video to a wider population and possibly internationally.
Pre-Production;
A few weeks before our shoot day, we will be putting together a full call sheet. This is a vital tool to organise timings and props as well as sticking to some sort of structure on shoot day. It will include a cast list, names and numbers of all characters, production crew and their contact details as well as their jobs for the day, appropriate equipment, on hand wardrobe, locations of each scene, the shooting order to stick to schedule that we ensure everything can be shot in our one day shoot, lyrics, props and any extras that may be added through the process of our development. Pre-production is a key element to producing a successful pop video. On the shoot day, time is one thing that we cannot control, so being organised and ready for each scene will help us. Hopefully the organisation will reflect in our video.

Production;
As much work and pre planning we do in pre-production, we are unable to guarantee a smooth shoot day that all goes to plan. The day needs to be as stress free as possible and everything must be organised beforehand. The shoot day all comes down to knowing exactly how we want our video to be shot and being prepared for any errors that could occur. Under the pressure, second ideas and backups must be ready to prevent a longer delay in our day.
Post Production;
Editing and after effects completes the video. Credits, sounds and fading effects can dramatically change the dimension of the video and to a certain extent it can increase the success of the video if it had slightly flopped throughout the filming.