A Media Institution is an established, often profit-based organisation that deals in the creation and distribution of advertising, entertainment and information. The Walt Disney Company, Sony as well as the BBC are a few of many Institutions.
For the film ‘FIVE’ Viacom would be used as the Media Institution. Viacom is keen to develop new ideas. This will heavily boost Paranormal Production’s first movie. I would have great confidence in trusting this Institution because they dwell on relationships with their audience as well as their clients. Advertising is a huge part of their work in Viacom. For such a small production company like “Paranormal Production’s” it is a perfect opportunity to have a great start. The boost of experience, time and money will only encourage and increase the popularity of this production. For Viacom to be advertising an amateur movie production company is a huge step in their year’s of success. For them it is a huge risk. “FIVE” could be a real success that can promote their Institution as well as the production company or produce too many faults that audiences will pick up on and produce simply a poorly made film. Viacom would definitely be a good institution that could boost the film. Viacom's goal is to be the world’s leading, branded entertainment company across television, motion pictures and digital media platforms. They focus on their consumers especially, enhancing their existing brands, developing new brands and executing on they amazing multiplatform strategy to reach this objective and sustain growth. By capitalizing on their already greatly creative strengths and deepening they relationships with audiences, advertisers, distribution affiliates, talent and licensees, Viacom is positioned to achieve continued or greater global success. This gives us; as first time production company great confidence that Viacom would help us through the journey of advertising and making the film a success. Obviously we would be trying to promote “FIVE” as much as we can independently, but we would expect Viacom to take most, if not all responsibility to advertise and campaign our film to a wide audience. Our Thriller film is targeted to a specific audience aged from 15 years old to young adults (25-30 years old) The film is part of a super natural genre that the older generation may not enjoy, yet our target audience can believe and follow. FIVE is rated as a 15. Any members of public younger than this age could be offended or extremely frightened by what they view. The film will be as realistic as possible, with accurate make-up, props and acting skills. Young children may believe in these actions that could cause permanent childhood fears. We believe both genders would equally enjoy the film. However, the male population may prefer the topic of film because of the strong stereotype of men taking control. The manipulation and controlling behaviors of the main character upon the woman may discourage female members of the public to watch this film. We would hope that our film would be shown globally. As long as the correct targeted audience and only members of the public who prefer graphic, fast moving scenes view our film, then it would be highly enjoyed.
However, as anfirst time film maker I am aware that we may need a lower budget institution for our film. Therefore we aim to use Warp to help fund our film. The British company would be more fitting to our film. In the past they have created This Is England as well as Donkey Punch. Donkey Punch relates to our film as it follows the story of three girls that take a trip to Spain that are seduced by three men that take advantage. The film progresses to life or death situations where the girls are fighting for their lives in an attempt to escape their grasp. The film is set in a horror genre, like our film. This is a good example for our film that relates back to our plot. Using Warp, our film would be well received by audiences because the company itself has a great reputation that could be carried on to our film. Hopefully, this would boost the films campaigns for advertisement and promotion, increasing the number of audiences. Because it would be a low budget British film we wouldn’t necessarily expect a major international release. It would be more of a platform release and therefore we would benefit from having Warp produce our film as they have prior experience with this with This Is England.
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