Musical taste can be a controversial topic, almost to the point of tribalism. Tribalism is contentious because it defines and often signifies personality and lifestyle. Musical taste is about the way you dress, speak and sometimes act. The music industry looks to find and create star's who will seek fame for their hole career and potential be remembered even when they have passed away. They intend to sell clothes, calendars, pens, mugs and any merchandise that could make money and advertise the pop star. All music companies intend to establish success as a star and a business. However, all commentators agree that music and its trend sit at the epicenter of popular culture.
We all have to accept this ‘dynamic tension’ that exists between the artistic and commercial forces underpins the success of this vast media business. A tension between the organic and synthetic. E.g members of a band leaving the group to create more money as a solo artist, much like Cheryl Cole in Girls Aloud of Nicole Scherzinger from the Pussy Cat Dolls. Bands like these can be created from organic or synthetic elements. The Arctic Monkeys for example are an organic band, meaning that the music is natural and the priority for the band and the appearance of the band and the publicity is the second process of creating the band. Whereas synthetic music produces the band members and their appearance before the music is made.
It is a business for these bands and is all about targeting their audience to create money and to find a niche in the industry. The pop video that we are working on is quite controversial with gangs and rioting, so the music is organic and not concerned about manufacturing an image. As well as ‘synergetic connections’ with other media forms this condependence with other media means that a ‘mutual reliance’ can be productive but also risky. Music links to all types of media, and all artists and bands aim to show their videos on all TV channels that are targeted at their audience. The pop video is only one strand of an often multimedia campaign. These will involve TV, radio, newspapers, magazines, the internet and shopping malls.
We all have to accept this ‘dynamic tension’ that exists between the artistic and commercial forces underpins the success of this vast media business. A tension between the organic and synthetic. E.g members of a band leaving the group to create more money as a solo artist, much like Cheryl Cole in Girls Aloud of Nicole Scherzinger from the Pussy Cat Dolls. Bands like these can be created from organic or synthetic elements. The Arctic Monkeys for example are an organic band, meaning that the music is natural and the priority for the band and the appearance of the band and the publicity is the second process of creating the band. Whereas synthetic music produces the band members and their appearance before the music is made.
It is a business for these bands and is all about targeting their audience to create money and to find a niche in the industry. The pop video that we are working on is quite controversial with gangs and rioting, so the music is organic and not concerned about manufacturing an image. As well as ‘synergetic connections’ with other media forms this condependence with other media means that a ‘mutual reliance’ can be productive but also risky. Music links to all types of media, and all artists and bands aim to show their videos on all TV channels that are targeted at their audience. The pop video is only one strand of an often multimedia campaign. These will involve TV, radio, newspapers, magazines, the internet and shopping malls.
The current media industry is dominated by three trans-national corporations; Universal, Sony/BMG and EMI, these are known as the ‘majors’ of the industry. Most majors also own or license a strin of smaller subsideriary companies in order to reach different kinds of audiences in different kind of genre, these are known as the ‘major-independents’. Finally, there are a huge number of small companies with little or no financial connection to the majors. The financial hierarchy of the invested money plans out like so; Majors, £100,000,000. Independents; £100,000. Mini’s £10,000.
The reason for creating pop videos for artists is mainly to promote their song and the band, but also to create, adapt or feed into a ‘star image’, to entertain as a product in its own right and it can reinforce the meaning of the song. However, the future of the legal music industry is decreasing by each day especially for the producers of new bands. There are now large problems and challenges but huge possibilities. The internet creates all illegal downloading of music(FrostWire), as well as it being able to promote the band and pushing them into the correct direction and targeting accurate audiences. iTunes in itself is trying to promote purchasing music and the minimum of 25 pence. Again, this can be seen as an issue for artists because of the small price tag but also can be seen as creating money and advertising themselves. Live feeds can also be a bonus or a destructive concept to artists, money can be made by uploading live feeds of gigs to audiences and asking to pay a small price to watch it, but again these feeds can be downloaded illegally through the internet. Videos or ‘iVideo’ are short interviews of artists following on with their pop video. This is a great way to promote the band to thousands of shoppers for free. Fortunately for up-and-coming artists, music television is becoming even more popular. Our video would be played after 10pm due to the violent behavior and could be used as soundtracks to amateur action and thriller films. At the current time, this is the structure for the music industry that artists, bands and producers will have to work with and find a way to keep making money for the work that they create.
The reason for creating pop videos for artists is mainly to promote their song and the band, but also to create, adapt or feed into a ‘star image’, to entertain as a product in its own right and it can reinforce the meaning of the song. However, the future of the legal music industry is decreasing by each day especially for the producers of new bands. There are now large problems and challenges but huge possibilities. The internet creates all illegal downloading of music(FrostWire), as well as it being able to promote the band and pushing them into the correct direction and targeting accurate audiences. iTunes in itself is trying to promote purchasing music and the minimum of 25 pence. Again, this can be seen as an issue for artists because of the small price tag but also can be seen as creating money and advertising themselves. Live feeds can also be a bonus or a destructive concept to artists, money can be made by uploading live feeds of gigs to audiences and asking to pay a small price to watch it, but again these feeds can be downloaded illegally through the internet. Videos or ‘iVideo’ are short interviews of artists following on with their pop video. This is a great way to promote the band to thousands of shoppers for free. Fortunately for up-and-coming artists, music television is becoming even more popular. Our video would be played after 10pm due to the violent behavior and could be used as soundtracks to amateur action and thriller films. At the current time, this is the structure for the music industry that artists, bands and producers will have to work with and find a way to keep making money for the work that they create.
These are a few links to bands that I mentioned earlier. Hopefully, this will only emphasise my point of different types of the music industry.
Girls Aloud: http://www.girlsaloud.co.uk/music/albums/
Pussy Cat Dolls: http://www.pcdmusic.com/music
Arctic Monkeys: http://www.arcticmonkeys.com/photos.php
Girls Aloud: http://www.girlsaloud.co.uk/music/albums/
Pussy Cat Dolls: http://www.pcdmusic.com/music
Arctic Monkeys: http://www.arcticmonkeys.com/photos.php
No comments:
Post a Comment